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From throw pillows to bed quilts, Lim created a sustainable and trendsetting lifestyle brand,VERLOOP.
Sampling and human error add to this.
The Spruce / Illustration by Amy Sheehan / VERLOOP
Lim quickly realized that some design styles would work better within these limitations than others.
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The name VERLOOP comes from a Dutch word, which means process.
VERLOOP
“A loop is essentially the building block of knitting.
A word meaning process also seemed fitting for a project that was experimental and open-ended.''
Once the name was decided, Lim began designing and was drawn to Dutch designs playfulness and modernity.
VERLOOP
As the brands product line evolved, so too did its influences.
Currently, the brands product catalog is expansive.
The lineup goes beyond basic home items like pillows and throws and includes doormats, placemats, and coasters.
VERLOOP
Designing alongside our factory team is so fulfilling, Lim says.
Theyve been honing their skills for decades, and now they can use them in creative, conceptual ways.
Another way Filipino tradition makes an appearance in VERLOOP is its bold use of color.
VERLOOP
In essence, transforming cast-off material into something new and functional isnt just sustainableits also intrinsically Filipino.
What Lies Ahead
So what happens when VERLOOP grows beyond its deadstock yarn supply?
For one, the brand remains committed to not creating excess waste themselves.
VERLOOP
Our ribbed slippers are seamlessly knit so that theres no material cut away after knitting, Lim says.
Theyre also looking beyond Lims family factory for deadstock by partnering with outside sources.
This will help others reduce waste and bring new deadstock materials into their creative fold, Lim says.
But perhaps best of all, VERLOOPs reverse-engineered design process has caught the attention of other brands.
Designing this way takes longer, but what you end up with is so rewarding.
