But even those are being given a run for their money by social media.
There are countless real estate agents leveraging the power of their smartphones for their business.
We caught up with a few of them to discuss how social media has become the new open house.
Alisa Anton / Unsplash
Meet the Expert
Mike Bussey is a licensed real estate agent withCompassand owner ofReal NYC Apartments.
Traditional online real estate listings have dozens of photos, many of which are professionally taken.
Additionally, I don’t have to pay a photographer, so it ends up being far more cost-effective.
Youve just experienced an open house in the time it takes you to watch an Instagram reel.
Clients usually just reach out in hopes that I can help them find an apartment, he says.
They rarely have their hearts set on a specific option.
Agent Expertise Attracts Clients
Ivan Chorney and Michael Martirena lead theIvan & Mike Teamat Compass in Miami.
(They also have aFacebook pageand aYouTube channel.)
(Spoiler alert: It seems really nice there.)
They also share posts of where theyve been quoted in the media.
Chorney was an early adopter of social media and saw its value from the start.
At the time of this article’s writing, TikTok is in danger of being banned in the US.
