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In 2020, Erica Luo and Mark Fuqua visited a close friend at his home.

She eventually bought and lit incense as a way to feel connected to her mom.

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“Its almost things that we thought we wouldnt miss we started to get homesick for.”

They eventually expanded and scaled into a whole office in New York.

Luo notes that there are often traditional life events and careers young Asian-Americans are expected or pressured to follow.

Erica Luo and Mark Farqua

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Like many Asian-Americans, Luo felt the need to get a four-year degree and enter the corporate world.

In the past few years, both Luo and Fuqua have reached all of their personal goals.

We hope to fill that a little bit", said Luo.

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This includes GoFundMe campaigns forZhiwen YanandCafe Maddy Cab,Act to Change, andStop AAPI Hate.

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